It’s cervical cancer prevention week and Jo’s Cervical Cancer Trust is raising awareness with the #SmearForSmear 2019 campaign. To get involved all you have to do is post a #SmearForSmear selfie smearing your lipstick. I know it’s a beauty fax pas you would never dream of doing intentionally, but your selfie with tip or word of support encouraging women to go for cervical screening (also known as a smear test), could actually save a life!
Cervical screening is free but is not a test for cancer. It identifies cell changes (abnormalities) on your cervix (the entrance to the womb) caused by high-risk human papillomavirus (HPV). These abnormal cells can be removed, helping to prevent cancer. For those old enough to remember, Big Brother / reality TV star Jade Goody sadly died from cervical cancer 10 years ago on 22 March 2009, aged 27. Her death coined the term, the ‘Jade Goody effect’ when screening rates increased following her death. According to reports, the number of women aged 25 to 49 in England who went for screening increased from 69.3% in March 2008 to 72.5% in March 2009.
Flash forward a few years and NHS Digital say the number of eligible women (aged 25-64) going for cervical screening in England has fallen for the fourth year running. Public Health England (PHE) also say that women from ethnic minority groups and women between ages 25-29 are ‘frequent non-attenders’ of screening; but you can help change all this.
It’s not always easy finding complimentary lipstick shades for darker skin tones, but over the past couple of years ranges have expanded.
Continue reading #SmearForSmear selfie campaign for Cervical Cancer Prevention Week
The Purpose Copywriter 