Why it’s important for all creatives to tell ‘niche’ stories

The ‘blogosphere’ can be all-consuming; as bloggers we’re told that consistency is key but sometimes I don’t have time to reflect on how my blog has evolved. A recent Twitter thread forced me to think of why I started blogging in the first place and the importance of so-called ‘niche’ stories.

why started blogging tweet

Many bloggers/vloggers/content creators want to develop content that will be consumed by the masses. There is a perception that black and ethnic minority stories can’t resonate in the mainstream, wth Western audiences. Black Panther shut down that theory, but a few years earlier in 2013, Fruitvale Station made a significant dent in this theory too (along with other films).

The film recounts the murder of Oscar Grant (a 22-year-old unarmed African-American man) by police. Michael B Jordan starred as the lead character, in director Ryan Coogler’s first, critically acclaimed film. The poignant portrayal of the events leading up to Oscar Grant’s death, were preceded by Coogler showing Oscar Grant’s life and struggles. Dealing with life after prison, looking for a job, balancing his relationship with his girlfriend and daughter.

Following a fight on a train, Oscar Grant was killed by police on New Year’s Day 2009. He was shot at point blank range in the back. The officers used an unnecessary amount of force, which I don’t think would have been used if Oscar Grant was white.

But Oscar Grant was not white; if he was, even with the same socio-economic status and lifestyle, he probably would have lived to tell the tale.

On a small budget, the cinematography of the film contributed to gripping viewing. All the accolades the film received were well deserved, especially on a debut directing role for Coogler.

fruit vale pic
Ryan Coogler’s first film, is part of the Block Party Cinema Film Club series (photo credit)

‘Justice’ is not a word I would use to describe the verdict on the murder of Oscar Grant. If anyone else killed Oscar Grant in the same manner, I think the verdict would have been different.

Whether you love or hate social media, its presence allows us to consume and share stories which would have been marginalised or erased. Oscar Grant’s murder was captured on mobile phones by various witnesses. In the moments leading up to when Oscar was shot, the film showed the witnesses who, regardless of race were all united in their emotions at what unfolded before their eyes.

When we share ‘niche’ stories we think may not directly relate to us, we humanise these stories. What we may think is un-relatable, can resonate with us on a human level. We may come from different backgrounds and cultures, but we have one thing in common – we are all human and can relate to each other emotionally on that and understand each other through that gaze.  When you authentically explore your own narrative and execute it intelligently, as Ryan Coolger did in Fruitvale Station, it can have global appeal.

I started blogging because I wanted to share the stories that are important to me but often marginalised by the mainstream media. We all benefit from telling and sharing ‘niche’ stories and that’s why it important for all creatives to tell them. Content creators are doing so through various outlets, including Block Party Cinema who hosted the screening of Fruitvale Station that I watched on a sunny May Bank Holiday weekend.

“As cinema loving Londoners, we’d grown disenchanted with the lack of access to black and multicultural films either through mainstream or pop up cinemas. Our ambition with Block Party Cinema is to help rejuvenate, and make these films even more accessible, whilst adding our own special ingredients to the mix. Community spirit has always been the soul of the best block parties and that’s the feeling we’ve harnessed to create this unique cinema experience.” – Block Party Cinema


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